Colgate enters Central Europe and Russia, expanding into fast-growing markets. Colgate Total toothpaste is introduced in the U. Only Colgate Total, with its hour protection, fights a complete range of oral health problems.
Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community. Since , the program has reached more than million children in 80 countries, with a goal of reaching 1. Colgate partners with the Mexican Dental Association Foundation to support passage of a new law requiring oral hygiene regimen during each school day for every child enrolled in a public primary school in Mexico City.
Colgate launches the first-of-its-kind recyclable toothpaste tube and acquires premium, anti-aging skin care brand Filorga.
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Clinical Trials. Our Innovation Stories. Innovation History. Today, both manual and electric toothbrushes come in many shapes and sizes.
They are typically made of plastic molded handles and nylon bristles. Now dentists and dentistry researchers can test what kinds of toothbrushes are the best for oral health. The most recent toothbrush models include handles that are straight, angled, curved, and contoured with grips and soft rubber areas to make them easier to hold and use. Besides the materials, the basic design has not changed since the times of the Egyptians and Babylonians. All toothbrushes include a handle and a bristle-like head to clean the teeth.
The toothbrush has evolved over its long history to become a scientifically designed tool using modern ergonomic designs and safe and hygienic materials that benefit us all. Like toothbrushes, Egyptians used a paste to clean their teeth around B. Ancient Greeks and Romans are also known to have used toothpaste, and people in China and India used toothpaste around B.
Ancient toothpaste was used to whiten teeth, freshen breath, and clean teeth and gums as we use it today. However, the materials were more abrasive and not as hygienic. Some ingredients of ancient toothpaste included grounded-up ox hooves' ashes, burnt eggshells, and pumice. Ancient China used a wide variety of toothpaste ingredients over time, such as ginseng, herbal mints, and salt.
Ancient Greeks and Romans' toothpaste ingredients included crushed bones, oyster shells, charcoal, and tree bark. The development of the kind of toothpaste we're used to began in the s. Before the s, toothpaste was a powder. Early versions in the s contained soap or chalk. Betel nut was included in toothpaste in England around the s too.
Later in the s, some homemade toothpaste used ground charcoal, similar to ancient Greek versions. In , Colgate started the mass production of toothpaste in jars.
Colgate introduced its toothpaste in a tube similar to modern-day toothpaste tubes in the s. Through , toothpaste contained soap. After , toothpaste manufacturers replaced soap with other ingredients to make toothpaste a smoother paste with ingredients found in present-day toothpaste.
With the advancement of dentistry and research in the later twentieth century, modern toothpaste was developed to prevent or treat specific diseases and conditions such as tooth sensitivity and tooth decay.
Manufacturers created fluoride toothpaste to help prevent corrosion in Manufacturers and dentists realized abrasive toothpaste ingredients could wear away or damage enamel, so toothpastes with very low abrasiveness were also developed. Toothpaste today typically contains fluoride, coloring, flavoring, sweetener, and ingredients that make the toothpaste smooth, foam and stay moist.
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