Two surefire ways that we have found to collect existing customer information and new leads, is through our gated content and surveys. Our gated content includes webinars, ebooks, whitepapers, and guides. We host four webinars every month, all of which are gated. Meaning people need to input their contact information to register. We use On24 for these purposes and then input them into our Salesforce account. We set up both a gated and non-gated landing page: gated for our non-existing clients to collect their information and ungated for existing clients whose info we already have.
We create the forms for these landing pages so a customer profile is automatically created for each lead so that we can track what they click on and download.
We also have found surveys are a very effective way to obtain email addresses. We run surveys to help us create future content pieces down the road infographics, guides, blogs, etc. We have found this to be very successful in allowing us to obtain new emails. The key is to distribute it to more than just your database. We use onsite events, social media, and our partner network to distribute the survey so that we are gathering new participants for our database!
For returning customers, we always verify that we have their current email address. About times a year, we send emails out to all of our customers. For this, we extract the emails from Zoho Invoice to a spreadsheet, do a little clean-up and then upload them to our mass email provider. Customers are of course able to opt-out of those mailings in which case they only receive emails resulting from billing events.
Adding scarcity is also useful for increasing leads. Limited spots available, or a countdown to the end of the deal for signing up will help with impulsive email submits. Once you are getting some emails in your new form, split test everything you can. Optimizely is a great tool for getting started with this. A list of tips is always appealing. Then place a line of copy at the beginning and end of the post that offers to send them the list of tips in a printable, pdf form if they enter an email address.
To make the signup very simple and tempting for the visitor, we include a link in the copy and have a popup with the email signup appear when they click. We do speaking engagements in the community and via webinars and inevitably audience members ask about the costs of our services. I like to use that opportunity as a reminder that we issue a branded e-newsletter called iMpact and that it is a great resource for free tips on how to do marketing.
If you intend to use a third party email service distributor to release your email campaign, please make sure you check with them first, to see if they allow you to use third party lists. Some email services allow you to send bulk emails to third party bought lists, some do not.
Please contact your email service directly if you have questions regarding their bulk email deployment rules. Please Contact Us to request a copy of the LeadsPlease Email Marketing Guide, which includes tips and information about email marketing and email marketing best practices. Please enable JavaScript to view the comments powered by Disqus. Call us on Get a Consumer Email List. Can we help you? Set your display timing. Tip : Align the timing of your pop-up form with the average amount of time a visitor spends on your website.
If visitors have a tendency to browse, consider a second delay or a scroll-based trigger when someone reaches the middle or bottom of your page. If visitors have a tendency to browse, consider a second delay. Facebook analyzes the profiles of the contacts on your Mailchimp list, then creates a lookalike audience based on shared interests, behaviors, and demographics. Design your ad, complete with your website URL. Tip: Choosing the right image for your Facebook ad can make all the difference in social media marketing.
Our cheat sheet will help you select an image that looks great and leads to conversions. Set your budget. Tip : Your budget represents the maximum amount of money you want to pay to run your ad. Create A Facebook Ad Measuring your success After publishing your pop-up form and Facebook ad, monitor your reports to keep track of your progress and learn exactly how many new people join your email list.
TIME: 15 minutes In just 3 steps, you can design the email , determine your segment and timing, and start the automation.
0コメント