Who owns maserati brand




















In , Tazio Nuvolari arrived at Maserati. Having fallen out with Enzo Ferrari, who did not want him as an equal partner, the legendary driver decided to race for Maserati. The 8CM was the evolution of its predecessor, the 8C, with suspension redesigned by Ernesto Maserati. The front chassis was made more rigid on the suggestion of the driver. They kept on working together until , although Nuvolari never became part of the official team.

He bought a car instead, and with Ernesto supplying technical assistance, continued to race as a private driver. Maserati was under sustained pressure from the new German entries, Mercedes and Auto Union, strongly supported by the government of the Third Reich.

Ernesto, Ettore and Bindo understood that the company needed a decisive change of direction, and they welcomed the collaboration of famous Italian entrepreneur Adolfo Orsi. In , Ernesto, Ettore and Bindo sold the entire company to him. However, they continued to assume various management responsibilities in the two separate companies.

The first product of the Orsi-Maserati era was unveiled in March Maserati has always focused on developing innovative engineering solutions. One fundamental factor behind its race victories has been research into ultra-light alloys. Since the beginning, Maserati has constantly been on the lookout for stiffer, lighter materials to improve the dynamic performance of its cars, first on the track and then on the road, giving customers unrivalled sports handling and sheer enjoyment.

However, for the duration of the war they had to forgo race-car production and concentrate on producing spark plugs and other items critical to the war effort. In this period, Maserati Spark Plugs and Batteries continued to supply Maserati Auto with the batteries it needed for its electric vehicles produced between and At the beginning of March , the prototype of what can be considered the first GranTurismo, the first Maserati destined for daily use and not for racing, was unveiled at the Geneva Car Show.

It was christened simply A6 in honour of Alfieri and 6, denoting the number of cylinders. Its design and originality were immediately appreciated by the public and production began in earnest. In , at the Turin Motor Show, Maserati exhibited the first A6 model, with incredible styling by the renowned designer Battista Farina.

The civilian world was working again. Ernesto, Ettore and Bindo Maserati left the company and returned to Bologna. They opened a new company, O. Following this, the Argentine driver, already racing for Mercedes, returned to Stuttgart and then to Ferrari. But the crowning achievement of his career was yet to arrive, and it would be behind the wheel of a Maserati. In , the World Championship rules changed, and Maserati was once again out in the lead with the F.

Its debut saw an immediate victory. In , Formula 1 became a family duel between the rivals from Modena: Ferrari and Maserati. Modena was a city divided, half rooting for one team and half rooting for the other. On Sundays the cars squared off on the track. On Monday mornings, the winning fans enjoyed bragging rights in the bars and under the colonnades in the city center. It was an enormous sacrifice, but heralded the beginning of a turnaround which would focus exclusively on the automobile sector.

The famous Juan Manuel Fangio came back to Maserati in He won four of the eight Grands Prix needed to win the world title: Argentina, Monaco, France and, most importantly, Germany. Maserati soon launched the GTi, a fuel-injected version of the GT, in The Shah of Persia was impressed by the White Lady, but he wanted something even more exclusive.

With its gold and precious wood finishes, it was the most exclusive and luxurious car in the world. Even though Maserati had abandoned the race track, the desire for racing remained in its blood.

It was at this time that engineer Giulio Alfieri created the legendary Tipo Called the Birdcage chassis, it was an ingenious structure that made the new Maserati race cars extremely competitive. This chassis provided the basis for five different cars, the Maserati Tipo 60, Tipo 61, Tipo 63, Tipo 64 and the modern Birdcage 75th. The idea of mounting a Maserati race engine into a luxury sedan was suggested to Commendatore Orsi by journalist Gino Rancati.

At the Turin Motor Show in , Maserati stunned the auto world with the introduction of the Quattroporte, the fastest sedan in the world. In the same year, the lightweight, sporty and powerful Mistral was unveiled at the Turin Motor Show.

It was the first Maserati to be identified with the name of a famous wind. The Sebring evolved from the GT. Fresh from his latest success at Covent Garden in London, Luciano Pavarotti, the young tenor from Modena, treated himself to a Sebring. It was the beginning of a lasting relationship between Maserati and the great Maestro. From the mids, Maserati would become famous for its association with well-known Italian designer Giorgetto Giugiaro.

His first project, the V8-powered Ghibli, was launched at the Turin Motor Show in and was an instant success. May 05, at pm ET. By : Jacob Oliva. Got a tip for us? Email: tips motor1. Car Buying Service Get upfront price offers on local inventory. Reach the apex of performance in any season.

MaseratiLevanteTrofeo Maserati. The result of Fiat buying trouble automakers in the s is that it ended up with a diverse range of brands. One surprising brand that Fiat snapped up in the s was Alfa Romeo. When Maserati left Ferrari 15 years ago, Fiat put the two Italian brands into one corporate group.

Abarth, another Italian brand, was added to this group in Currently, it only has one model in production, the Ypsilon. Sales of this car are limited to Europe, and its best sales numbers are from Italy itself.

It also owns the Mopar parts and services subsidiary. Where Is Maserati Made? More from Momentum Maserati. Still, the model is available in four total trim levels, and both the base model and the S trim can be further enhanced with the addition of… Read More. Find Your Vehicle Close. Search By Keyword Search:. Saved Vehicles Close. Look for this link on your favorites: Save.

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